Sales Performance & Business Development Strategies

Customer-centric combined with value selling

A few details

Multi-national Conglomerate

Develop operating plan and targets to ensure the business wins profitable and productive sales

Build influential relationships with Key Accounts at senior levels (GM and above)

Drive technology strategy and growth initiatives, particularly digital and technology products

How we solved it

Generate deep understanding of customer value-drivers at all levels of the sales hierarchy
Create Unique Selling Propositions (USP) with clear value metrics
Maximise use of Customer Relationship Management (CRM) tools to ensure alignment at all levels between sales and product team

Closed deals of $40M against target of $26M

Generated revenue pipeline of $70M

Developed clear reporting structure to ensure C-suite, product, finance and sales teams aligned